Following the success of our Merchant House rebrand and illustrated drinks list, we were invited to produce the cocktail menu for the newly launched Merchant House of Fleet Street. This time on a whisk(e)y theme, the drinks list features eleven illustrated Scottish & Irish Whiskey based drinks relaying a ‘Sense of Place’. The illustrations range from landscapes through to zoological and botanical references of species indigenous to the regions of specific whiskies.
Whilst built using the same graphic layout and grid as the Bow Lane drinks list, visually we made this drinks list differ to resemble something more akin to a Victorian Naturalists field journal. The use of hand scripted type leant itself, whilst the majority of the typesetting was produced using typefaces sympathetic to early whisky label designs.
As with the original Merchant House drinks list, the use of three coloured spots identifies each of the drinks unique flavour profiles.
Services supplied: graphic design, art direction, menu design, print and illustration.
Illustrations by www.mrchadwick.co.uk