Merchant House Rebrand & Illustrated Drinks List


We were approached by London Bar Consultants to sympathetically rebrand their existing Merchant House operation. As a bar that specialises in serving Rum and Gin based drinks in the heart of the City of London, our solution was to rework their existing 'scales' motif into a traditional masthead. The introduction of heraldic symbols in the Lion and the Elephant hints towards the British Empire and the base ingredients of the two key spirits.


The new hard back drinks list features 18 illustrated Gin and Rum based cocktails that retell the story of the British Empire. The use of coloured dots below each pictured serve identifies each of the drinks unique flavour profiles. This protocol was then reproduced on the packaging for the members only, in-house bottled small batch gin's and rum's.

Services supplied: branding, graphic design, illustration, typography, menu design, design for print and packaging design.


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